Writing a good “About Me” page can be one of the hardest things to do
when starting a new blog or website.
Naturally most of us shy away from talking about ourselves, especially when it comes to imparting praise or talking about our achievements, and it can be especially difficult if we are trying to sell something.
As well as wanting to sound professional and knowledgeable it is also important to come across as confidence, trustworthy and approachable. This may sound easy enough on paper but it can be a lot harder than it seems.
To start with, you need to ask yourself what it is you want to achieve from your “About Me” page. Do you want to share your CV with clients or an audience? Do you want people to admire your wordsmanship? Or do you want to sell your services and goods?
It could be a mixture of this and more.
What it really boils down to is being able to tell your potential clients why they should want to do business with you. Or if you are writing a blog why your audience, your readers, should keep coming back to your website.
Below I have listed some top tips to help you get started when writing the perfect “About Me” page. This is just a guide and you may need to tweak it for your own needs, with clients/readers in mind.
Top Tips for Writing an “About Me” Page
1. Who is reading it?
Yes it’s great you came first in the egg and spoon race at your school’s sports day in 1990, but if you’re a hairdresser then this little snippet of information probably isn’t going to be relevant. If however you are a personal trainer, it could make for a quirky and engaging opening section on your “About Me” page – depending on your target audience.
2. It’s not a list
Don’t just list all of your qualifications. People want to read about you. Just because you have the certificate to say you can do something, it doesn’t mean you are the best person for the job. Potential clients interested in your products or services want to know why you are the best person to go to. A list of qualifications won’t always be enough.
3. Show them
It never hurts to put a name to a face. By uploading a decent photo (no duck-faced selfies please) this instantly makes you appear more real and in turn creates trust.
4. Tell a story
Why not share the story of your journey into business. We don’t need to know it started once upon a time on a dark and stormy night, but finding out about the history of your business could make an interesting read.
5. Who are you?
Following on from the above point it would be nice to know what drives you, inspires, and how do you fit into your business? You are as much a part of your business as the business itself. You don’t have to waffle, just let us know a little bit about your passions and values.
6. Add links
Could you write a book about how your business began? Have too many qualifications to list? Well this is all great and interesting but instead of cluttering up your “About Me” page then perhaps you could add extra links to other sections on your website. This would allow you to go into more detail elsewhere – possibly blog posts – giving clients the option to read more if they wish to.
Don’t forget put your contact details on or to create a link to your website’s contacts page. After all, the aim is to get potential clients to make contact.
8. It doesn’t need to be a novel
Write in your own style. Don’t be tempted to flick open a thesaurus (if you don’t know the word, chances are potential clients won’t either). Don’t write streams and steams of stuff. You goal is to get potential clients to pick up the phone or rattle off an email to you because they want to know more about you and your business.
9. Do some talking
Although you need to get it right, if you’re not having fun then we won’t get to see your personality shine through. If you’re really struggling then why not try asking past clients or even family members about your strengths. They may feedback with something you’d forgotten about or a quality you didn’t realise you possessed.
I hope you found this helpful. If you have any other tips then I would love to hear from you. Please feel free to comment and leave your own suggestions below.
Thanks for reading!